The Mamaia–Constanța Destination Management Organization announces the official completion of the Brand Manual for the new visual identity of the city of Constanța, a strategic document that marks a crucial step in the process of repositioning the city as a leading tourist destination in Romania and Europe.
Following an extensive process of consultation, analysis, and design—carried out in collaboration with experts in branding, communication, and tourism—Constanța finally has a unified visual identity system designed to ensure consistency across all promotional initiatives and to highlight the city’s cultural, historical, and natural heritage.
“This is a landmark moment for Constanța. The manual is not just a set of graphic guidelines, but a statement of vision. We are talking about an identity that reflects the city’s personality— a rich blend ofculture, history, a connection to the sea, and urban dynamism. It is a solid foundation for all future promotional campaigns and for how Constanța will present itself, from now on, to tourists and theinternationalcommunity,” said George Măndilă, president of OMD Mamaia – Constanța.
The visual identity manual contains:
- The official logo and its complementary versions
- Color palette and guidelines for use
- Typeface sets and examples of graphic applications in various media
- Guidelines for communication tone and key messages tailored to the target audience
- Guidelines for the use of the brand identity in promotional materials, events, and urban signage
The visual identity manual is available to the public and can be viewed online
In the spirit of transparency and collaboration with the entire community, the manual is available to the public and can be viewed here: https://we.tl/t-dLtdd4Zaj5
The document is open to everyone—local authorities, travel agencies, businesses, creative professionals, NGOs, educators, and citizens—who wish to help build a cohesive and professional image for Constanța.
This initiative is part of a broader strategy by OMD Mamaia–Constanța, which aims to harness the city’s tourism, cultural, and economic potential through branding, marketing, infrastructure, and inter-institutional collaboration projects.